Visa Analytics Platform | Performance Insights | Visa
Visa Analytics Platform
Powerful payments intelligence for better decision-making.
Gain competitive edge with payments data and analytics
Visa Analytics Platform is a web-based, self-service analytics solution that puts payments data and insights at your fingertips. Our powerful peer benchmarking,¹ easy-to-understand dashboards and customisable reports empower users across your organisation to gain actionable payments intelligence — helping you make faster, more informed business decisions.
Fast access to payments insights
Visa Analytics Platform provides detailed payments data to help meet your needs — enabling you to get granular faster and get actionable insights with less effort.
Powerful peer benchmarking¹
Visa Analytics Platform provides powerful business intelligence through detailed, anonymised peer benchmarks¹ – empowering you to quickly find opportunities to help improve performance and become top of wallet.
Easy to use
Easy to understand dashboards with pre-built visualisations make key performance insights accessible to users — even for non-analytics experts. This helps you to make data-driven decisions more quickly, while reducing operational burden on your analytics department.
Enhance analytics for every level of user
Executives
Assess business performance at a glance. New dashboards make it easy for you to gain key portfolio and peer insights — helping you identify potential growth opportunities faster and guide your business with more confidence.
Managers
Accelerate your ability to deliver actionable insights and reports with intuitive workflows and pre-built visualisations — empowering your team to make data-driven decisions.
Data Analysts
Get access to customisable reports with rich payments data to dive deeper and help answer detailed follow-up questions with less effort.
Transform your business with data-driven decisions
Better understand cardholder behaviour
Analyse your cardholder engagement to increase card usage and loyalty.
- Drive early card activation and retention
- Track spending patterns across market segments, merchants and geography
- Analyse spend behaviour across digital and physical channels
The data on this page are used for illustration only and do not reflect actual Visa data.
Download cardholder behavior use case
Assess portfolio performance
Analyse your portfolio performance to help identify revenue drivers.
- Identify portfolio growth rate drivers
- Better understand portfolio performance across market segments, merchants, channels and geography
- Better monitor interchange amount and performance
The data on this page are used for illustration only and do not reflect actual Visa data.
Download portfolio performance use case
Reduce fraud
Review fraud volumes and reasons to help mitigate fraud-related losses.
- Identify potential high-risk market segments, merchants, geography, channels and payment methods
- Better track fraudulent cards, cardholders and transactions
- Enhance identification of prevalent fraud types
The data on this page are used for illustration only and do not reflect actual Visa data.
Download reduce fraud use case
Better understand merchant performance
Get merchant performance insights to help inform spend growth strategy.
- Identify merchants driving spend and those that are trending downwards
- Better track spend behaviour by market segment, channels and payment methods
The data on this page are used for illustration only and do not reflect actual Visa data.
Download merchant performance use case
Manage risk
Streamline operations to help lower costs and deliver better customer experience.
- Better understand the approval rate and performance vs peers
- Identify decline rate and top decline reason codes
- Analyse disputes rate by market segments and reason codes
The data on this page are used for illustration only and do not reflect actual Visa data.
Financial institutions across the globe use Visa Analytics Platform
Luminor Bank improves authorisations with Visa Analytics Platform
"‘Visa Analytics Platform provides significant support for data-driven decisions, optimising our time and resources to increase efficiency.’ – Grigori Ilkevitš, Head of Daily Banking Products, Luminor Bank"
Advancial increased card use and spend with Visa Analytics Platform
‘We can slice and dice our data to uncover opportunities. It has been very beneficial for us.” – Stephanie Simmons, Director of Marketing Analytics, Advancial Federal Credit Union
Nationwide uses Visa Analytics Platform to drive PSD2 SCA compliance
‘The easy-to-use dashboards help us tell complex data stories to non-technical audiences.’ – Robert Pearson, Payments Service Management Analyst, Nationwide Building Society