# Visa Analytics Platform Powerful payments intelligence for better decision-making. ## Gain competitive edge with payments data and analytics Visa Analytics Platform is a web-based, self-service analytics solution that puts payments data and insights at your fingertips. Our powerful peer benchmarking,¹ easy-to-understand dashboards and customisable reports empower users across your organisation to gain actionable payments intelligence — helping you make faster, more informed business decisions. ### Fast access to payments insights Visa Analytics Platform provides detailed payments data to help meet your needs — enabling you to get granular faster and get actionable insights with less effort. ### Powerful peer benchmarking¹ Visa Analytics Platform provides powerful business intelligence through detailed, anonymised peer benchmarks¹ – empowering you to quickly find opportunities to help improve performance and become top of wallet. ### Easy to use Easy to understand dashboards with pre-built visualisations make key performance insights accessible to users — even for non-analytics experts. This helps you to make data-driven decisions more quickly, while reducing operational burden on your analytics department. ## Enhance analytics for every level of user ### Executives Assess business performance at a glance. New dashboards make it easy for you to gain key portfolio and peer insights — helping you identify potential growth opportunities faster and guide your business with more confidence. ### Managers Accelerate your ability to deliver actionable insights and reports with intuitive workflows and pre-built visualisations — empowering your team to make data-driven decisions. ### Data Analysts Get access to customisable reports with rich payments data to dive deeper and help answer detailed follow-up questions with less effort. ## Transform your business with data-driven decisions ### Better understand cardholder behaviour Analyse your cardholder engagement to increase card usage and loyalty. - Drive early card activation and retention - Track spending patterns across market segments, merchants and geography - Analyse spend behaviour across digital and physical channels *The data on this page are used for illustration only and do not reflect actual Visa data.* [Download cardholder behavior use case](https://bd.visa.com/content/dam/VCOM/regional/ap/documents/visa-analytics-platform/vap-cardholder-behavior-enuk.pdf) ### Assess portfolio performance Analyse your portfolio performance to help identify revenue drivers. - Identify portfolio growth rate drivers - Better understand portfolio performance across market segments, merchants, channels and geography - Better monitor interchange amount and performance *The data on this page are used for illustration only and do not reflect actual Visa data.* [Download portfolio performance use case](https://bd.visa.com/content/dam/VCOM/regional/ap/documents/visa-analytics-platform/vap-portfolio-performance-enuk.pdf) ### Reduce fraud Review fraud volumes and reasons to help mitigate fraud-related losses. - Identify potential high-risk market segments, merchants, geography, channels and payment methods - Better track fraudulent cards, cardholders and transactions - Enhance identification of prevalent fraud types *The data on this page are used for illustration only and do not reflect actual Visa data.* [Download reduce fraud use case](https://bd.visa.com/content/dam/VCOM/regional/ap/documents/visa-analytics-platform/vap-reduce-fraud-enuk.pdf) ### Better understand merchant performance Get merchant performance insights to help inform spend growth strategy. - Identify merchants driving spend and those that are trending downwards - Better track spend behaviour by market segment, channels and payment methods *The data on this page are used for illustration only and do not reflect actual Visa data.* [Download merchant performance use case](https://bd.visa.com/content/dam/VCOM/regional/ap/documents/visa-analytics-platform/vap-merchant-performance-enuk.pdf) ### Manage risk Streamline operations to help lower costs and deliver better customer experience. - Better understand the approval rate and performance vs peers - Identify decline rate and top decline reason codes - Analyse disputes rate by market segments and reason codes *The data on this page are used for illustration only and do not reflect actual Visa data.* [Download manage risk use case](https://bd.visa.com/content/dam/VCOM/regional/ap/documents/visa-analytics-platform/vap-manage-risk-enuk.pdf) ## Financial institutions across the globe use Visa Analytics Platform ### Luminor Bank improves authorisations with Visa Analytics Platform "‘Visa Analytics Platform provides significant support for data-driven decisions, optimising our time and resources to increase efficiency.’ – **Grigori Ilkevitš**, Head of Daily Banking Products, Luminor Bank" [Download Luminor case study](https://bd.visa.com/content/dam/VCOM/regional/ap/documents/visa-analytics-platform/luminor-case-study-enuk.pdf) ### Advancial increased card use and spend with Visa Analytics Platform ‘We can slice and dice our data to uncover opportunities. It has been very beneficial for us.” – **Stephanie Simmons**, Director of Marketing Analytics, Advancial Federal Credit Union [Read Advancial case study](https://bd.visa.com/content/dam/VCOM/regional/ap/documents/visa-analytics-platform/advantial-case-study-enuk.pdf) ### Nationwide uses Visa Analytics Platform to drive PSD2 SCA compliance ‘The easy-to-use dashboards help us tell complex data stories to non-technical audiences.’ – **Robert Pearson**, Payments Service Management Analyst, Nationwide Building Society [Read Nationwide case study](https://bd.visa.com/content/dam/VCOM/regional/ap/documents/visa-analytics-platform/nationwide-case-study-enuk.pdf.pdf)