Consumer Insights | Visa | Visa
CONSUMER INSIGHTS
REPORTS
What Consumers Value Most: Are Companies Measuring Up?
Consumers across Latin America and the Caribbean are reshaping the definition of value in payments and commerce.
Affluent consumers in 2025
The latest Affluent Consumer Trends show that trust, seamless technology, and meaningful, personalized experiences are top priorities.
Winning over the Gen Zers in social media, gaming & payments
Gen Zer’s are shaping cultural norms and becoming a leading economic force.
INFOGRAPHICS
The Changing Face of Luxury
Understanding new preferences, trends and spending habits of affluent individuals.
Unlocking the Affluent Consumer’s Opportunities
Issuers and acquirers are presented with an exhilarating opportunity amidst the evolving dynamics within the affluent cohort.
How Consumers Manage their Money
Many factors go into consumers when deciding how to receive, save, invest and spend their money.
VIDEOS
03/06/2026
Metaverse
74% of American adults are considering joining the Metaverse.
03/06/2026
Gaming Opportunity
More than 3.2 billion worldwide gamers live and breathe within games.
03/06/2026
Gen Z Consumer Trends
Born in mid-1990’s to current 2000’s. Gen Zers are the true digital natives.
03/06/2026
In Latin America and the Caribbean, consumers have already redefined their expectations.
Security, convenience, and personalization.
PREVIOUS RESEARCH
Debit Cards Usage in Latin America
See how debit card usage has increased in the past year and learn some tips to help increase debit and e-commerce transactions authorizations.
Unlocking the power of urban mobility
The use of credentials in public transportation is changing consumer’s behaviors towards payments.
From Playing to Paying
This report provides a deep dive on the challenges and opportunities for the gamer payment experience in Latin America.
Faster Money Transfers in Latin America
Learn how you can move money faster, drive innovation and create better and more secure digital payments.
Winning in the Digital Banking Era: Insights from Visa’s New Principality Study
Learn how the banking landscape is changing and how consumers are choosing their preferred institutions.
A comprehensive exploration of the metaverse and emerging technologies, their potential, and what is driving its development.
The True Digital Natives that can Unlock Business Growth
Gen Z is gaining increasing prominence globally as the cohort enters the workforce and earns income.
How Gen Z Gamers are Influencing Purchases
Many younger people are entering the financial and banking industry through ways other than traditional banks.