## CONSUMER INSIGHTS

* * *

## REPORTS

### What Consumers Value Most: Are Companies Measuring Up?

Consumers across Latin America and the Caribbean are reshaping the definition of value in payments and commerce.

[GET THE REPORT](https://globalclient.visa.com/ConsumersValue2026-en?_gl=1*1plotwk*_gcl_au*MTk4OTE1Mzc4Ni4xNzc2OTUwNjg5*_ga*MjA3NzQwODk1My4xNzUwMjc0MTc0*_ga_MFHD9HS65Z*czE3ODQyOTYxMDUkbzQyJGcxJHQxNzg0Mjk5MDUzJGoyNSRsMCRoMA..)

### Affluent consumers in 2025

The latest Affluent Consumer Trends show that trust, seamless technology, and meaningful, personalized experiences are top priorities.

[GET THE REPORT](https://globalclient.visa.com/lac-affluent_en)

### Winning over the Gen Zers in social media, gaming & payments

Gen Zer’s are shaping cultural norms and becoming a leading economic force.

[GET THE REPORT](https://globalclient.visa.com/lac_genz_en)

## INFOGRAPHICS

### **The Changing Face of Luxury**

Understanding new preferences, trends and spending habits of affluent individuals.

[READ THE INFOGRAPHIC](https://caribbean.visa.com/content/dam/VCOM/regional/lac/ENG/Default/Partner%20With%20Us/Info%20for%20Partners/visa-landscape/infographics/ENG-Infographic-Affluent-Consumer-Trends-2025.pdf)

### **Unlocking the Affluent Consumer’s Opportunities**

Issuers and acquirers are presented with an exhilarating opportunity amidst the evolving dynamics within the affluent cohort.

[READ THE INFOGRAPHIC](https://caribbean.visa.com/content/dam/VCOM/regional/lac/ENG/Default/Partner%20With%20Us/Info%20for%20Partners/visa-landscape/infographics/ENG-Affluent-Potential-2025.pdf)

### How Consumers Manage their Money

Many factors go into consumers when deciding how to receive, save, invest and spend their money.

[READ THE INFOGRAPHIC](https://caribbean.visa.com/content/dam/VCOM/regional/lac/ENG/Default/Partner%20With%20Us/Info%20for%20Partners/visa-landscape/infographics/Consumer%20Usage%20&%20Attitudes%201%20Infographic_ENG.pdf)

## VIDEOS

-

03/06/2026

### Metaverse

74% of American adults are considering joining the Metaverse.

[WATCH THE VIDEO](https://youtu.be/D2u5Jnfi_qo?si=j56xVcZVr7y5VS7i)

-

03/06/2026

### Gaming Opportunity

More than 3.2 billion worldwide gamers live and breathe within games.

[WATCH THE VIDEO](https://youtu.be/KnkYu-dW4ow?si=FW2XG-suwttfwmS9)

-

03/06/2026

### Gen Z Consumer Trends

Born in mid-1990’s to current 2000’s. Gen Zers are the true digital natives.

[WATCH THE VIDEO](https://youtu.be/WK-K_Vg2N50?si=q9xEacuUJ_Kkcmlz)

-

03/06/2026

### In Latin America and the Caribbean, consumers have already redefined their expectations.

Security, convenience, and personalization.

[WATCH THE VIDEO](https://youtu.be/IVUiE_fCrlY)

## PREVIOUS RESEARCH

### Debit Cards Usage in Latin America

See how debit card usage has increased in the past year and learn some tips to help increase debit and e-commerce transactions authorizations.

[READ THE INFOGRAPHIC](https://caribbean.visa.com/content/dam/VCOM/regional/lac/ENG/Default/Partner%20With%20Us/Info%20for%20Partners/visa-landscape/infographics/visa-authorizations-checklist-infographic-ENG-01.pdf)

### Unlocking the power of urban mobility

The use of credentials in public transportation is changing consumer’s behaviors towards payments.

[GET THE REPORT](https://globalclient.visa.com/lac_urbanmobility_en)

### From Playing to Paying

This report provides a deep dive on the challenges and opportunities for the gamer payment experience in Latin America.

[GET THE REPORT](https://globalclient.visa.com/lac_playing_to_paying?language=ENG&CM=Lemus&utm_source=eloqua&utm_medium=email-clients&utm_content=english-landscape-subscription&utm_campaign=landscape2022&formsource=formsubmit)

### Faster Money Transfers in Latin America

Learn how you can move money faster, drive innovation and create better and more secure digital payments.

[GET THE REPORT](https://globalclient.visa.com/lac_fasterpayments?language=ENG&CM=Strohmeier&utm_source=eloqua&utm_medium=email-clients&utm_content=english-landscape-subscription&utm_campaign=landscape2022&formsource=formsubmit)

### Winning in the Digital Banking Era: Insights from Visa’s New Principality Study

Learn how the banking landscape is changing and how consumers are choosing their preferred institutions.

[READ THE INFOGRAPHIC](https://globalclient.visa.com/lac-principality_en)

### A comprehensive exploration of the metaverse and emerging technologies, their potential, and what is driving its development.

[READ THE INFOGRAPHIC](https://globalclient.visa.com/lac_metaverse_en)

### The True Digital Natives that can Unlock Business Growth

Gen Z is gaining increasing prominence globally as the cohort enters the workforce and earns income.

[READ THE INFOGRAPHIC](https://caribbean.visa.com/content/dam/VCOM/regional/lac/ENG/Default/Partner%20With%20Us/Info%20for%20Partners/visa-landscape/infographics/Gen%20Z%20infographic_ENG.pdf)

### How Gen Z Gamers are Influencing Purchases

Many younger people are entering the financial and banking industry through ways other than traditional banks.

[READ THE INFOGRAPHIC](https://caribbean.visa.com/content/dam/VCOM/regional/lac/ENG/Default/Partner%20With%20Us/Info%20for%20Partners/visa-landscape/infographics/gaming-infographic-2023_ENG.pdf)