# Marketing services can drive growth at each stage of the customer journey

Using our network data to understand customers’ transactional behavior, we create end-to-end campaigns that deliver effective results.

**Trusted network and world leader in digital payments**

**Best-in-class marketing solutions built with advanced technologies**

**Unique Visa sponsorship and partnerships**

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## Visa marketing services available to help you achieve more efficient executions

Visa and its portfolio of best-in-class marketing services provide you access to unique assets and capabilities that will help you influence consumer behavior.

### Marketing strategy & targeting solutions

- Competitive media landscape marketing consulting
- Insight research
- Consumer segmentation
- Consumer insights & trends

### Concept development

- Concept testing
- Campaign message
- Promo preference
- Benefit evaluation

### Concept creation

- Name testing
- UX / Digital experience
- Customer journey
- Card design

### Media implementation & campaign executions

- Strategy & planning
- Media buying & optimization
- Digital, web and performance marketing
- CRM and Loyalty

### Innovative media and experience

- Gaming
- Metaverse
- NFTs

### **Tracking and measurement**

- Brand associations
- Campaign performance
- Learning & best practices

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## Visa marketing services team

\+ 250 professionals globally

\+250

professionals globally

\+ 60 marketing professionals with specialized expertise

\+60

marketing professionals with specialized expertise

## Interested in knowing how Visa can help you keep driving brand preference and loyalty relevance?

Contact your account executive