# Visa Consulting & Analytics (VCA)

Grow your business with data-driven solutions, actionable insights and the latest economic trends.

## We’re here to help clients and their businesses improve performance and profitability

With deep payments expertise and proprietary analytics models, our consultants, data scientists and economists are committed to delivering insights that drive better business outcomes across customer journeys.

### Featured Insights

Get the latest perspectives from our team of experts on trends affecting the future of payments.

## Our practices

Explore our areas of expertise and learn how our experts can prepare your business for the road ahead.

### **Strategy**

We help clients formulate payments strategies to drive growth and profitability, compete in the digital economy and address key topics such as open banking, real-time payments and emerging third-party platforms. For example:

- Artificial intelligence
- Market expansion
- New product development

### **Portfolio optimization**

We help clients identify the right customers and best portfolio actions that drive acquisition, engagement and retention. For example:

- Lifecycle management
- Loyalty program optimization
- Usage growth

### **Digital**

We support clients to develop and execute digital strategies that address issues such as top of wallet, card on file, activation and ongoing engagement. For example:

- Digital banking experience
- Digital bank strategy
- Digital card acquisition optimization
- Product and experience design, UX/UI, customer research

### **Artificial intelligence**

We help clients define their artificial intelligence (AI) strategy, including leveraging generative AI. For example:

- Discovery and planning
- Identify use-cases across acquisition, engagement, and authorization and fraud optimization
- Utilize 150+ propriety AI models

### **Implementation support**

With Visa Managed Services for Advisory, we support the execution and implementation of recommendations and wider value-added services product enablement by mobilizing teams on-site and partnering with clients to help scale competitive advantage and operate to succeed in the digital age.

### **Risk**

We help clients better manage risk and fraud while optimizing the customer experience. For example:

- Fraud management
- Authorization performance review
- Cybersecurity assessment and enterprise fraud strategy

## Our process

Explore our approach to advice and analytics and see how our payments experts can drive your business forward.

### Step 1: Diagnose

Use expertise, data and benchmarking to uncover opportunities for growth and enhanced profitability

### Step 2: Align

Validate the findings to align on approach to drive business forward

### Step 3: Roadmap

Create a comprehensive roadmap to get you to where you want to be in the future

### Step 4: Implement

Turn process into action with Visa Managed Services for Advisory

## Case studies and experiences

Learn how we’re helping businesses of all sizes stay competitive and find success.

## Our impact

Benefit from our in-house expertise, developed over decades across thousands of projects with financial institutions, merchants, fintechs and other payments players.

DIGITAL ACQUISITION + 5 pts In approval rates for credit card applications

**DIGITAL ACQUISITION**

+5pts

In approval rates for credit card applications

ACTIVATION + 21 % Transaction growth

**ACTIVATION**

+21%

Transaction growth

SPEND UPLIFT + 27 pts In payments volume increase

**SPEND UPLIFT**

+27pts

In payments volume increase

AUTHORIZATION IMPROVEMENT + 1.4 B Potential payment volume uplift

**AUTHORIZATION IMPROVEMENT**

+1.4B

Potential payment volume uplift

CUSTOMER RETENTION 4 x Better targeting of merchants most likely to attrite

**CUSTOMER RETENTION**

4x

Better targeting of merchants most likely to attrite

PORTFOLIO MIGRATION 3 M+ Cards migrated in first 6 months at 85% activation

**PORTFOLIO MIGRATION**

3M+

Cards migrated in first 6 months at 85% activation

## Our team

Collaborate with world-class experts dedicated to growing your business. Meet some of our leadership team below.

### Claudio Di Nella

### Javier Vazquez

### Kate Manfred

### Nicolas Khoury

### Carl Rutstein

### Wayne Best

### Prateek Sanghi

## VCA in the news

Uncover VCA's news and insights

### VCA Analysis

Check out VCA's latest analysis on the impact of Bad Bunny's residency " _No me quiero ir de aquí_" in Puerto Rico

## Contact Visa Consulting & Analytics

Reach out to learn how our technology and expertise as a global payments leader can help you arrive at better business outcomes.