CASE STUDY DoggieLawn: Managing subscription payments with Authorize.net

One innovative small business boosted customer loyalty and revenue with a new way to purchase its potty pads for pets.

Challenge

Small business owners have to be laser-focused when it comes to serving the customer. In the case of DoggieLawn, that also goes for their customers' pets. The online company sells potty pads made from environmentally friendly grass patches that naturally attract pups and help neutralize odors.

DoggieLawn’s website needed to handle a large number of payments seamlessly while dealing with repeat orders too. It wanted an experience for its customers that was frictionless and ensured they kept coming back.

“We use Authorize.net on the back-end to be able to process those payments. Being able to handle a large bulk of transactions at a time has never been an issue with them and that's been key for us as we continue to grow.”

— Natalie Youn, Founder and President, DoggieLawn

Solution

DoggieLawn wanted its eCommerce site to offer customers an online checkout as well as handy subscriptions — meaning the perishable pads could be replenished with ease. With Gen Z increasingly favoring automated, flexible services, subscriptions provided a way to meet their expectations for convenience.

What’s more is DoggieLawn needed payments managed in bulk with a trusted partner. As a small business, reliable payment acceptance and tools to mitigate against fraud were high on its list of priorities. That’s when it turned to Visa:

• Payments are managed through Authorize.net, a part of the Visa Acceptance Solutions family of brands, allowing founder and president Natalie Youn to focus on growing her business.
• Visa helped establish a secure yet innovative subscription service, making transactions more efficient and driving repeat business.
• This service is also complete with free shipping, loyalty points and the option to purchase additional items and accessories.

Results

More than ten years on, DoggieLawn has seen the results of an effective partnership with Visa that grows with them. Gen Z consumers are one of its key demographics and the solution from Visa means it can focus more on new ways to reach that audience. This digitally native cohort (which shops and researches their latest purchases on the likes of Amazon and TikTok) wants the latest seamless shopping experiences more than anyone else. Now they can have them thanks to Visa.

About DoggieLawn

DoggieLawn offers an environmentally friendly solution for pet owners who don't have access to a lawn. Their indoor grass potty pads are made without chemicals or toxic scents. Customers can order pads on a subscription basis, complete with free shipping and loyalty points, so they can focus on taking care of their pets.