Visa Destination Insights | Visa
Grow tourism with payments intelligence from Visa Destination Insights
Gain reliable, timely insights into visitor and resident spending with Visa Destination Insights to help promote and manage travel and tourism at your destination. Our easy-to-use, web-based platform helps you stay on top of the latest visitor spending trends, benchmark spend performance vs. that of peers,¹ and customize data for granular analysis.
Deep dive into visitor spending
With daily spend insights and reporting granularity down to the zip code, city, or regional level, this web-based analytics platform helps you quickly gain a deeper understanding of visitor spend behavior, your top visitor origins, performance versus other destinations, and seasonal trends.
Identify top-spending visitors
View total spend and average spend per trip, to help identify which visitors are spending the most at your destination.
Improve visitor segmentation
Deep dive into visitors by resident status, origin (domestic or international), and type of trip (business, leisure, or transit) to help deliver personalized travel experiences.
Better understand visitor preferences
View share of wallet by market segments, merchant categories, day of the week, and time of the day to better understand spend preferences across different visitor segments.
Transform tourism through data-driven decision making
Visa Destination Insights analyzes aggregated, depersonalized spend data derived from card-present transactions across domestic and international Visa card portfolios, empowering you to identify drivers that help increase visitor engagement and tourism revenue.
Attract valuable visitors
Leverage visitor insights to form marketing strategies that attract key segments. Create engaging experiences based on spending habits to become a top choice destination.
Improve destination planning
Use insights to enhance visitor estimation, budgeting, and transportation planning. Collaborate with policymakers and partners to create sustainable travel experiences.
Increase campaign ROI
Identify visitor preferences to help maximize the value of your campaigns. Measure campaign performance to optimize impact and improve ROI.
Measure event impact
Use daily insights to measure the effects of events like sports matches or music concerts on tourism. You can also assess the impact of unforeseen events like weather disruptions.
Our customers
Powering organizations with global travel and tourism spend insights.
Attracting valuable international visitors
The Arizona Office of Tourism (AOT) uses Visa Destination Insights to increase international visitor traffic to Arizona.
Enhancing understanding of visitor spend behavior
New York City Tourism + Conventions uses Visa Destination Insights to help attract valuable visitor segments to New York City.
Visit Lake Tahoe uses Visa Destination Insights to better understand visitor spend behavior and help drive tourism revenue.
Gaining insights into visitor spending
British Tourist Authority (BTA) uses Visa Destination Insights to get insights into visitor spending in Britain, by origin, card type, merchant category, and more.
Maximizing Charlotte’s global tourism appeal
Charlotte Regional Visitors Authority (CRVA) uses Visa Destination Insights to engage international audiences and increase visitor volume.
Understanding travel spend behavior
Utilizing VDI’s spend insights in combination with other 3rd party solutions, Localis helped their client to improve insight-driven targeting and spend efficiency.
Find relevant insights faster with different modules
Visa Destination Insights provides you the tools you need to unlock growth opportunities for your destination.
Destination Performance
Dive into your destination’s performance and visitor spending, including year-over-year (YoY) growth metrics and seasonal trends.
Trip Analytics
Maximize long-term stays to help increase tourism revenue for your destination with the Trip Analytics module.
Transit Visitors
Better understand the journeys of day-long visitors and their final destination with the Transit Visitors module.
Daily Insights
Measure the impact of sporting and entertainment events or unforeseen events like weather disruptions on your destination's tourism with the Daily Insights module.