Agentic commerce | Visa
Agentic commerce: intelligent, trusted payments for everyone
Create personalized, effortless AI-led payments on our open payments platform.
Your challenge
Agentic commerce offers immense opportunities to keep up with rapid changes in technology, consumer expectations and fraud.
Our solution
Visa can help you create AI-assisted shopping experiences and accept payments from any network so you can meet customers' expectations for trust and convenience.
Create innovative agentic commerce experiences with Visa
Our deep experience and leading-edge technology take the complexity out of creating trusted agentic commerce experiences. Through a single integration to the Visa Acceptance Platform, you can connect with AI agents, payment providers, networks and technology experts to build the solution that's right for your business and your customers.
Power your agents
Create AI agents that help customers discover, compare and purchase using their preferred payment network. Trusted technologies like tokenization allow you to control the customer relationship and deliver secure, frictionless experiences.
Learn about Intelligent Commerce Connect
Let AI agents shop on your website
Make your catalog and checkout accessible to the AI agents your customers already use. Recognize legitimate agents, give agents a safe way to pay and verify that agents are acting with customers’ approval.
Automate transaction management
Use agentic AI to automate back-office tasks like invoice creation or data analysis in seconds, saving you hours of effort and helping you spur growth.
Deliver reliable, secure experiences
Visa is transforming how people shop and buy with AI agents for a future where payments are smoother, safer and more efficient.
Learn about Visa Intelligent Commerce
AI agents are already influencing buying decisions
Consumers have embraced using AI to support their product research and shopping experiences.
AI-led discovery 73% of U.S. consumers use AI (instead of search engines and other traditional methods) to discover products.¹
AI-assisted shopping 55% of U.S. consumers are familiar with AI shopping assistants.¹
Data security concerns 50% of consumers worry about data security with AI shopping agents.¹
Stay ahead in the age of agentic commerce
Learn about the capabilities, standards and safeguards that can help you turn early adoption of AI-led buying into consistent growth and strong customer loyalty.
Earning consumer trust in the age of agentic commerce
See our latest research about how AI assistants are reshaping the buyer journey.
AI agents enter the chat
See Visa AI experts discuss how you can prepare for the agentic age and how Visa can help.
What are agentic commerce experiences?
Discover the customer journeys powered by intelligent AI assistants.
What is agentic commerce?
In agentic commerce, AI agents can help you find what you want, check out for you or even handle the order from start to finish.
What is AI agent or AI assistant shopping?
As a merchant you can make your catalog and checkout agent friendly, so that consumers' AI assistants can browse products and complete purchases.
What is agent-native checkout?
Agent-native checkout is an end-to-end flow in which consented instructions drive autonomous agent checkout on behalf of the consumer, with full auditability.
What is a merchant assistant?
A merchant assistant is an in-brand AI agent that helps customers discover, compare and buy products within your own ecosystem, giving you control over the experience and relationship.
What are multi-merchant buys?
Multi-merchant buys are bundles of purchases (such as travel, accommodation and events) across different merchants. AI agents are pre-authorized by the consumer to purchase bundles within consent limits.
What is agentic back-office automation?
You can use agentic workflows to automate time-consuming back-office tasks related to purchasing, such as invoicing, reconciliation and after-sale service.
¹Visa (2025), Earning Consumer Trust in the Age of Agentic Commerce: Understanding how AI assistants are reshaping the buyer journey. Read the report