# Understanding the next generation of SMBs

Gen Z and young Millennial small business owners are helping invent the new economy—be the partner they need now and in the future.

## Next Gen SMB owners

Learn the banking preferences of Gen Z and young Millennial SMB owners.

[Read the global white paper](https://globalclient.visa.com/NextGen-GLB)

[Read the European white paper](https://globalclient.visa.com/NextGen-EU)

## Young small business owners offer financial institutions a growing opportunity

Gen Z and young Millennial small business owners help drive the new economy—and they need the help of a trusted financial partner. Unlock insights that will help you curate your SMB offering to their unique needs.

### The playbook to reach Next Gen SMB owners

Leverage new data-driven insights to capture the small businesses driven by Gen Z and young Millennials.

[Read the playbook](https://corporate.visa.com/en/solutions/commercial-solutions/knowledge-hub/reaching-next-gen-smb-owners.html)

### Meet the needs of the Next Gen SMBs in the creator economy

The next generation of small business owners have a goal they’re trying to reach—they need a reliable partner to help them get there.

[Read the blog](https://corporate.visa.com/en/solutions/commercial-solutions/knowledge-hub/needs-of-creator-economy.html)

### Be the partner Next Gen SMBs need now, and in the future

Help Gen Z and young Millennials level up their businesses with digital payment solutions they need (and want).

[Get SMB insights](https://corporate.visa.com/en/solutions/commercial-solutions/knowledge-hub/next-gen-smb-powers-new-economy.html)

- - #### Next Gen SMBs by the numbers

How well do you know the up-and-comers — those aged 18-35 — shaping the new economy? Dive into the data as we answer all your questions about Next Gen SMBs.

[Explore the data](https://corporate.visa.com/en/solutions/commercial-solutions/knowledge-hub/next-gen-smb/next-gen-study-data.html)

## Take the Next Gen SMB Quiz

1. To take the quiz, please ensure you've accepted all cookies. Manage your Cookie Preferences [here](https://policy.cookiereports.com/a8cda96d-en-gb.html).
2. All data points: Material+. "Next Gen Small Business Owners Survey,” 2024. Commissioned by Visa. Online survey of 1,481 SMB Owner and/or Financial Decision Maker (DMs) across 6 countries globally.