Visa Click to Pay
Available for Use By
- Issuer Banks
- Merchants
- Independent Developers
Regional Availability
- N. America
- Asia-Pacific
- Europe
- CEMEA
- LAC
Deliver an Easy, Smart, and Secure Checkout Experience
Visa Click to Pay is Visa’s solution for e-commerce payments based upon the EMV® Secure Remote Commerce (SRC) standards and specifications. It helps enable frictionless online checkout using a single payment profile across a variety of consumer devices and participating online merchants.
Visa Click to Pay addresses industry concerns surrounding digital payments, including improving cardholder/merchant trust and checkout conversion. Visa Click to Pay supports and builds upon the security provided by Visa Token Service (VTS).
Visa Click to Pay provides e-commerce merchants with a secure method to initialize the checkout experience and accept card payments. Visa Click to Pay is designed to:
- Reduce the need to enter card or account numbers and passwords during checkout flows,
- Provide a simple and consistent digital checkout experience, and
- Make payment credentials less vulnerable to fraud.
Consumers’ Devices May Change, But Their Payment Method Won’t Have To
One Familiar Icon
The Click to Pay icon signals availability of EMV SRC-based solutions at participating merchants.
Note: The Click to Pay icon is a trademark owned by and used with permission of EMVCo, LLC.
One Payment Experience
Visa Click to Pay is intended to provide consistent payment experiences across omni-channel solutions for participating merchants.
Streamlining Checkout
Visa user credentials are securely stored and can be used across various digital payment environments without having to manually re-enter each time—truly streamlining guest checkout.
One Integration
Visa Click to Pay is intended to simplify integration. It lays the groundwork for future innovations such as the emergence of payment acceptance with in-home devices, augmented and virtual reality, and other new payment contexts.
Key Benefits
Merchants
- Reduces friction at guest checkout by providing a fast and easy, password-less checkout, which can help conversion
- Simple integration
- Customizable UI/UX lets merchants or PSPs define look and own checkout flow
Payment Service Providers (PSPs)
- Scalable solution that supports tokenization to better position PSPs for new payment use cases
Issuers
- Cardholders can make your card their preferred choice for seamless guest checkout
- Capture digital-first consumers by enrolling cards for immediate use into Click to Pay
Developer Documentation
Build with Visa Click to Pay
Access technical guides, APIs, integration patterns, and best practices for implementing Visa Click to Pay across merchant, payment service provider, and issuer use cases. Get started with everything you need to design, integrate, test, and launch a compliant Visa Click to Pay experience.