# Visa Spend Signals

## Powering decisions with destination-level spend insights

## Available for Use By

Independent Developers

## Regional Availability

- N. America
- Asia-Pacific
- Europe
- CEMEA
- LAC

### Visa Spend Signals enables informed, data-driven decision-making through a comprehensive data insights solution for geographic locations

Visa Spend Signals is a comprehensive data insights solution designed to help clients understand broader spending trends within custom geographical areas. It can provide insights into tourism spending patterns, the health of small businesses and greater economic trends through the 4 modules it offers via API data transfer:

1. Travel and Tourism Insights
2. Daily Insights
3. Small Business Insights
4. Economic Insights

# Key Features

Payments data can be a source of unique and actionable insights

# Spend Preferences

Analyze spend performance and preferences across reporting areas and merchant categories

# Visitor Information

Understand visitor profiles such as origin, resident status, and trip type (business vs. consumer)

# How Does it Work?

### Visa Receives Merchant Data

Visa receives the merchant location of card-present transactions.

### Mapping to Reporting Area

Visa Spend Signals maps the data to the client’s defined reporting area

### Delivery Mechanism

Visa Spend Signals provides the data and insights through the dashboard and APIs

# How It's Used

#### Travel and Tourism

- Understand share of wallet and spend preferences of visitors
- Drive targeted strategies for marketing campaigns and measure its success
- Optimize infrastructure and resource allocation based on visitor trends and needs
- Benchmark destination performance versus peers

#### Small Business Insights

- Evaluate the health of the SMB sector and identify areas that need support
- Understand SMB performance trends to guide policy and stimulus program development
- Monitor and evaluate the impact of programs on small businesses

#### Economic Insights

- Assess trends in nationwide spending to track indicators of economic recovery and growth
- Identify market segments that are growing or shrinking more rapidly
- Assess cross-border spending contribution to the economy
- Measure a geographic area’s contribution to outbound spending

# APIs Included

### Visa Spend Signals API

Visa Spend Signals delivers insights into broader spending trends like tourism patterns, SMB sector performance, and broader economic patterns across defined geographic areas

- [API Docs](https://developer.visa.com/capabilities/visa-spend-signals/restricted/docs-getting-started)
- [API Reference](https://developer.visa.com/capabilities/visa-spend-signals/restricted/reference)