Enable Digital Card Loading
Enable Simple Digital Credential Loading
Enable simple digital credential loading into participating merchants and wallets at scale.
Visa enables issuers to gain push provisioning capabilities with a host of merchants and wallets, without the need to contract and integrate with each Token Requester 1-1.
Available for use by
Issuers
Regional Availability
Global
Enable cardholders to “push” a token from the issuer experience into a destination wallet or merchant
Push provisioning is a generic capability that enables cardholders to “push” a token from the issuer experience into a destination wallet or merchant. However, to enable such “pushing”, issuers have historically needed to contract and integrate with each service separately. Visa Card Enrollment Hub (VCEH) service provides such connections at scale. Token Requesting Card-On-File (COF) merchants and Card-Present (CP) wallets can all opt into the VCEH experience to enable push provisioning at scale.
VCEH Scenario
Emily was just approved for a new credit card. Based on KYC data, the issuer displays custom offers for loading the new card into merchants and wallets. Emily is excited by the offer for one month free with a music subscription service, so she accepts the offer and signs up for the music service. VCEH loads the token into her new account. The issuer then asks Emily if she’d like to load her card into other leading wallets and merchants. Emily does so, loading her new card into a few favorite merchants. Finally, Emily enjoys the music service and gets the discount.
New Credit Card Approved
Emily was just approved for a new credit card
Display Custom Offers
Based on KYC data, the issuer displays custom offers for loading the new card into merchants and wallets
Accept Offer
Emily is excited by the offer for one month free with a music subscription service, so she accepts the offer and signs up for the music service.
Load Token
VCEH loads the token into her new account.
Load Other Wallets?
The issuer then asks Emily if she’d like to load her card into other leading wallets and merchants.
Load Card and Enjoy Offer!
Emily does so, loading her new card into a few favorite merchants. Finally, Emily enjoys the music service and gets the discount.
Sample Same-Device Push experience
Consumer begins in issuer experience (device agnostic)
Consumer selects the desired wallet
Consumer confirms a card to use in wallet
Payment credentials are ready to use in wallet
Sample Card-On-File experience
Consumer begins in issuer experience (device agnostic)
Within the Issuer app, consumer chooses to add their card to a COF merchant
Consumer logs into (or creates) merchant account
Consumer confirms card
Payment credentials are ready to use in wallet
Key Benefits for Issuers
Push Provisioning
Push provisioning into all participating token requestors with a single integration.
Digital Issuance
Enable “last mile” of instant digital issuance: Assuming your systems can create and enable immediate use of a new digital payment credential, VCEH enables the newly provisioned credential to be loaded into useful endpoints (wallets/merchants).
Gain Top-of-Wallet Status
Gain top-of-wallet status in participating token requestors.
Open New Marketing Channels
Merchants/wallets may pay you for preferred placement to encourage consumers to sign-up for their services within your VCEH flow.
Key Benefits for Cardholders
Load new cards into favorite merchants/wallets simply and easily.
Receive offers for new merchant services.
APIs Used
Visa Token Service Provisioning and Credential Management
Issuer enables the Visa card to be securely and conveniently used in digital wallets in order to keep the card top-of-wallet and remove the need to re-issue a card when a device with a digital wallet is lost.