# Visa Consulting and Analytics (VCA) Insights

Explore our featured insights and case studies to learn how your business can grow, perform and execute.

## Get inspired by our clients’ business success stories

From issuers to fintechs, companies around the world are growing their business with the solutions and expertise from Visa Consulting and Analytics.

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02/26/2024

### **Improving debit activation and engagement with data-driven strategies**

VCA helped a leading issuer achieve a 9% increase in activation of targeted inactive customers by analyzing the bank’s debit portfolio.

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02/26/2024

### **Designing a loyalty program using data analytics**

VCA helped a client struggling with low customer engagement and dormancy reduce attrition by 25 percent.

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02/26/2024

### Optimizing authorizations and fraud controls

VCA helped a large bank struggling with authorization rates and fraud control practices identify an additional $3M in annual revenue.

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02/26/2024

### Increasing digital credit card sales

VCA performed a detailed portfolio review and psychographic analysis to help a leading issuer increase acquisition of new credit card customers.

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02/26/2024

### **Improving debit activation and engagement with data-driven strategies**

VCA helped a leading issuer achieve a 9% increase in activation of targeted inactive customers by analyzing the bank’s debit portfolio.

-

02/26/2024

### **Designing a loyalty program using data analytics**

VCA helped a client struggling with low customer engagement and dormancy reduce attrition by 25 percent.

-

02/26/2024

### Optimizing authorizations and fraud controls

VCA helped a large bank struggling with authorization rates and fraud control practices identify an additional $3M in annual revenue.

-

02/26/2024

### Increasing digital credit card sales

VCA performed a detailed portfolio review and psychographic analysis to help a leading issuer increase acquisition of new credit card customers.

## Ten payment priorities shaping 2026

From stablecoin strategy to cybersecurity and agentic commerce — learn what it will take for payments-industry leaders to stay ahead of the strategic curve this year.

[View ten payment priorities](https://global-corporate.review.visa.com/services/visa-consulting-analytics/insights/vca-ten-payment-priorities-shaping-2026.html)

## Strategy insights

From generative AI strategies to acquiring trends – stay up to date on the latest issues that could impact your business.

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09/29/2025

### Transforming payments with generative AI technologies

GenAI is shaking up payments. Learn what the future may hold for this revolutionary technology.

[Discover how AI is changing the payments game](https://global-corporate.review.visa.com/services/visa-consulting-analytics/insights/vca-transforming-payments-gen-ai-tech.html)

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08/26/2024

### Payments and banking for SMBs

Transforming how businesses pay and get paid.

[Discover the opportunities for SMBs](https://global-corporate.review.visa.com/content/dam/VCOM/corporate/services/documents/vca-10-priorities-payments-and-banking-for-smbs.pdf)

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07/23/2024

### Five ways financial institutions can maximize returns on marketing spend

How to send the right message, to the right audience, to prompt the right action.

[Learn how to optimize marketing spends](https://global-corporate.review.visa.com/content/dam/VCOM/corporate/services/documents/vca-5-ways-maximize-marketing-spend.pdf)

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11/08/2023

### Generative AI in payments

Six considerations for financial institutions intending to integrate generative AI in their organization.

[Read generative AI recommendations](https://global-corporate.review.visa.com/content/dam/VCOM/global/services/documents/vca-global-generative-ai.pdf)

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07/23/2026

### Adaptive credit: How data and AI can support balancing risk and growth

In a volatile (yet still constructive) credit environment, lenders are using new AI-powered data strategies to better assess risk and manage credit portfolios.

[Learn about adaptive credit](/content/en-us/thought-leadership/business-strategy/vca-adaptive-credit-data-and-ai/index.html)

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02/02/2026

### Stablecoin Strategy: How financial institutions can create better value propositions for customers

Meet the stablecoin, a stable type of cryptocurrency. It’s reshaping financial flows everywhere, from the routine consumer transaction to large-scale economic policy.

[Delve into stablecoins strategy](https://global-corporate.review.visa.com/services/visa-consulting-analytics/insights/vca-stablecoin-strategy.html)

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05/27/2026

### Agentic commerce: Designing for autonomous payments

An actionable, three-pronged strategy that can help capture value, reduce risk and keep pace with the future of autonomous agents.

[Delve into agentic commerce](https://global-corporate.review.visa.com/services/visa-consulting-analytics/insights/vca-agentic-commerce-autonomous-payments.html)

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12/22/2025

### Accelerating global stablecoins innovation

Guiding banks, fintechs, merchants, and businesses in navigating the future of stablecoins to unlock growth opportunities.

[Learn more about stablecoins strategy](https://global-corporate.review.visa.com/content/dam/VCOM/corporate/services/documents/vca-stablecoin-infographic-v9-accessible.pdf)

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11/20/2025

### Reinventing SMB banking with AI, stablecoins and smarter underwriting

Open up new business models and revenue streams by combining traditional data, alternative data and behavioral data.

[Learn about the untapped potential of SMBs](https://global-corporate.review.visa.com/services/visa-consulting-analytics/insights/vca-reinventing-smb-banking.html)

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09/29/2025

### Transforming payments with generative AI technologies

GenAI is shaking up payments. Learn what the future may hold for this revolutionary technology.

-

08/26/2024

### Payments and banking for SMBs

Transforming how businesses pay and get paid.

-

07/23/2024

### Five ways financial institutions can maximize returns on marketing spend

How to send the right message, to the right audience, to prompt the right action.

-

11/08/2023

### Generative AI in payments

Six considerations for financial institutions intending to integrate generative AI in their organization.

[Read generative AI recommendations](https://global-corporate.review.visa.com/content/dam/VCOM/global/services/documents/vca-global-generative-ai.pdf)

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07/23/2026

### Adaptive credit: How data and AI can support balancing risk and growth

In a volatile (yet still constructive) credit environment, lenders are using new AI-powered data strategies to better assess risk and manage credit portfolios.

[Learn about adaptive credit](/content/en-us/thought-leadership/business-strategy/vca-adaptive-credit-data-and-ai/index.html)

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02/02/2026

### Stablecoin Strategy: How financial institutions can create better value propositions for customers

[Delve into stablecoins strategy](https://global-corporate.review.visa.com/services/visa-consulting-analytics/insights/vca-stablecoin-strategy.html)

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05/27/2026

### Agentic commerce: Designing for autonomous payments

An actionable, three-pronged strategy that can help capture value, reduce risk and keep pace with the future of autonomous agents.

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12/22/2025

### Accelerating global stablecoins innovation

Guiding banks, fintechs, merchants, and businesses in navigating the future of stablecoins to unlock growth opportunities.

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11/20/2025

### Reinventing SMB banking with AI, stablecoins and smarter underwriting

Open up new business models and revenue streams by combining traditional data, alternative data and behavioral data.

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