Understanding the value of commercial card acceptance in Central Europe, Africa, and the Middle East (CEMEA)

Discover how large CEMEA companies perceive the role of card payments in B2B transactions and how commercial cards could be utilized by suppliers to increase revenue and improve financial and operational efficiency. The Visa-commissioned white paper by KoreFusion provides data-driven insights based on a quantitative survey of 1,010 large CEMEA companies, complemented by 100 in-depth qualitative interviews, providing a comprehensive view of the challenges and opportunities, as well as the costs and benefits of card payments from the suppliers' perspective.

Study highlights:

• Surveyed merchants experienced an average uplift of 408 basis points in sales, as a result of commercial card acceptance.

• 47% of surveyed merchants who do not accept card payments reported lost sales due to non-acceptance.

• 47% of surveyed card-accepting merchants in CEMEA saw a decrease in bad debt or write-offs by adopting card payments.

• Accepting commercial cards for B2B payments could deliver savings of 47 basis points in third-party financing costs.

Read the white paper

1Research was commissioned by Visa and conducted by KoreFusion among 1,010 large CEMEA merchants between August and October 2024. The reported benefits are based on data from surveyed merchants at a specific point in time. The study did not collect information on the time required to realize these benefits. Results may vary for individual merchants.