## What Consumers Value Most: Are Companies Measuring Up?

**Consumers across Latin America and the Caribbean are reshaping the definition of value in payments and commerce.** Security, convenience, personalization, and trust are no longer competitive advantages — they are expected. Yet even with sustained investment, many organizations still face a fundamental challenge: a disconnect between the experiences they think they are delivering and the ones consumers have.

**Our latest report** explores how consumers across the region are redefining expectations around payments, trust, and experience — and where businesses must act to close the gap.

**What You’ll Learn:**

- Differences in needs and expectations across affluent consumers, Gen Z, underserved populations, and SMBs
- Security and fraud protection as top priorities, despite uneven satisfaction
- The impact of friction and poor personalization on trust
- Key focus areas for issuers, merchants, fintech’s, and payment enablers to drive growth