Visa Direct
Learn about the wants and needs of content creators to keep them on your platform
Visa conducted a comprehensive study across 17 countries, surveying over 2,566 participants to uncover content creators’ cross-border payout needs and preferences. The extensive research uncovered valuable insights that are essential for you and your business.
A few of our findings revealed:
| ## 78% | of surveyed content creators are willing to pay a small fee for instant payouts. |
| ## 74% | of respondents are willing to switch to a platform with better payouts. |
| Almost 6 of 10 of the surveyed content creators want faster funds availability and more payout options. |
Download the white paper for more detailed insights.
Source: VISA/PCMI survey of 8,013 online marketplace sellers, gig workers, and content creators carried out in September 2023.