# Learn about the wants and needs of content creators to keep them on your platform

Visa conducted a comprehensive study across 17 countries, surveying over 2,566 participants to uncover content creators’ cross-border payout needs and preferences. The extensive research uncovered valuable insights that are essential for you and your business.

A few of our findings revealed:

|     |     |
| --- | --- |
| ## 78% | of surveyed content creators are **willing to pay a small fee** for instant payouts. |
| ## 74% | of respondents are **willing to switch to a platform** with better payouts. |
|  | Almost **6 of 10** of the surveyed content creators **want faster funds** availability and **more payout options**. |

**Download the white paper for more detailed insights.**

_Source: VISA/PCMI survey of 8,013 online marketplace sellers, gig workers, and content creators carried out in September 2023._