Visa Direct

Learn how better payment options for digital entrepreneurs increase the likelihood of keeping them on your platform.

Visa conducted a comprehensive study across 17 countries, surveying over 8,000 participants to uncover digital entrepreneurs’ cross-border payout needs and preferences. The extensive research uncovered valuable insights that are essential for you and your business.

A few of our findings revealed:

## 78% of surveyed content creators are willing to pay a small fee for instant payouts
## 74% of respondents are likely to switch platforms if their payout pain points could be solved.
## 69% of surveyed online sellers would switch platforms for lower costs and more frequent payments.

Download the full white paper for more details.

Source: VISA/PCMI survey of 8,013 online marketplace sellers, gig workers, and content creators carried out in September 2023.