# Learn how better payment options for digital entrepreneurs increase the likelihood of keeping them on your platform.

Visa conducted a comprehensive study across 17 countries, surveying over 8,000 participants to uncover digital entrepreneurs’ cross-border payout needs and preferences. The extensive research uncovered valuable insights that are essential for you and your business.

A few of our findings revealed:

|     |     |
| --- | --- |
| ## 78% | of surveyed content creators **are willing to pay a small fee** for instant payouts |
| ## 74% | of respondents **are likely to switch platforms** if their payout pain points could be solved. |
| ## 69% | of surveyed online sellers would **switch platforms for lower costs** and **more frequent payments**. |

**Download the full white paper for more details.**

_Source: VISA/PCMI survey of 8,013 online marketplace sellers, gig workers, and content creators carried out in September 2023._