Visa | Landscapes

Gen Zer’s are shaping cultural norms and becoming a leading economic force

Winning over the Gen Zers in social media, gaming & payments is a Visa Latin America and the Caribbean perspective paper.
Gen Z in Latin America and the Caribbean shows an experimental approach to financial management and transactions. They favor using apps and platforms for money transfers and are open to cryptocurrencies. Indeed, 75% regularly use financial activity apps. 1

Gain exclusive insights about:

• Tips on how to connect with young-adult digital natives in Latin America and the Caribbean
• Important data to understand how Gen Zers are leading the shift towards digital payments
• Relevant information on how this generation spends money in a digital landscape

1. NewZoo Global Gamer Study 2023. https://newzoo.com/resources/trend-reports/how-different-generations-engage-with-video-games