## Gen Zer’s are shaping cultural norms and becoming a leading economic force

**Winning over the Gen Zers in social media, gaming & payments** is a Visa Latin America and the Caribbean perspective paper.  
Gen Z in Latin America and the Caribbean shows an experimental approach to financial management and transactions. They favor using apps and platforms for money transfers and are open to cryptocurrencies. Indeed, 75% regularly use financial activity apps. 1

**Gain exclusive insights about:**  
- Tips on how to connect with young-adult digital natives in Latin America and the Caribbean  
- Important data to understand how Gen Zers are leading the shift towards digital payments  
- Relevant information on how this generation spends money in a digital landscape

1. NewZoo Global Gamer Study 2023. [https://newzoo.com/resources/trend-reports/how-different-generations-engage-with-video-games](https://app.globalclient.visa.com/e/er?s=1667884968&lid=25363&elqTrackId=f3231750daf24a158e6796c5fcc66153&elq=00000000000000000000000000000000&elqaid=4140&elqat=2&elqak=8AF5F42B1D1AF153E09263B7C2007BE38984EDF85355B5424E5F15720C826CF99A09)