Visa | Landscapes

Learn more about the opportunities and barriers for improved immersive technology experiences.

Unleashing the potential of the Metaverse, is a research paper developed by Visa and Payments and Commerce Market Intelligence (PCMI). As the definition of the metaverse has evolved, recent announcements by tech giants have sparked anticipation and set the stage for ground breaking advancements and practical application. This report aims to provide a comprehensive exploration of the metaverse and emerging technologies, their potential, and what is driving its development.

In it you’ll find:

• Details about the foundational consumer principles for building immersive experiences.
• Relevant information about guiding principles for product and services associated with the metaverse.
• Key takeaways about the convergence of Web3, VR/AR/Spatial Computing, and Generative AI.