# Visa Commercial Solutions

### Read the latest insights on the next generation of SMB owners.

#### Be the banking partner Next Gen SMB owners need

The next generation of SMB owners is here, steered by young Millennials and Gen Z which is predicted to make up 30% of the global workforce by 20302. With SMBs representing 70% of the global GDP,3 financial institutions (FIs) have a tremendous opportunity to tap into this growing segment.

- Younger SMB owners are more open to trying new things1
- They have low confidence in business insights and analytics, which can impede their ability to make data-driven decisions1
- They value in-person experiences over digital-only experiences, and traditional banks over fintechs1
- Social media is their primary source of banking information, surpassing web searches and any other medium1

## Read the white paper

1Next Gen Small Business Owners: Understanding the Banking Preferences of Gen Z and Young Millennial SMB Owners, Visa. Q4 FY24

2 World Economic Forum. [Tomorrow’s workforce changed yesterday – now what for businesses that want to be future-ready?](https://www.weforum.org/stories/2025/01/workforce-change-future-ready-businesses/?elqTrackId=efc15a23c1584cb595ac6b54cab166f4&elqaid=5021&elqat=2&elqak=8AF51D93624BC9B2082A8A74AE42B9FCFF25AC09A357A69) Jan 17, 2025.

3 World Economic Forum. [The big opportunity behind small businesses](https://www.weforum.org/stories/2022/12/future-readiness-here-s-why-smaller-businesses-success-matters/?elqTrackId=d272b152abab4c45809ebb5e7e25c117&elqaid=5021&elqat=2&elqak=8AF5266301F3FFC948A8A540A768996A20C2144104459A3931B53B688CD43255E02A). Dec 8 2022