CPA 2021 Report R8
VISA CONSUMER PAYMENT ATTITUDES STUDY 2021
POWERING THE ACCELERATION OF DIGITAL-FIRST EXPERIENCES
CONTENTS
Foreword: Thriving in a Digital-first World
Powering Digital Lifestyles with Cashless Payments
• Cashless payments continue gaining traction in Southeast Asia
• COVID-19 has accelerated the transition to cashless
• Consumers face an increasingly fragmented payments landscape
The Digital Future for Payments and Commerce
• The pandemic has given rise to new consumer habits
• The growth of eCommerce in Southeast Asia
• More Southeast Asian consumers turn to home delivery
• Affected categories likely to see higher spend post-pandemic
The Mobile Revolution in our Expanding Payments Ecosystem
• Digital banks set to take the region by storm
• Mobile payments driven by the rise of super apps
• Instalment payments have an opportunity to grow
• Numberless cards as a safer way to pay
• Security and rewards drive interest and adoption
Innovating for a Smarter Commerce Journey
• Integrating commerce into social media
• Smart checkout as a seamless way to shop
• Shopping smarter with smart devices
About the report
FOREWORD
THRIVING IN A DIGITAL-FIRST WORLD
Intuitive and seamless payment experiences are set to power digital lifestyles in the future
The past year and a half has been challenging for many, with the global pandemic vastly changing the way we live, work and shop. In Southeast Asia, nationwide lockdowns, movement controls, and safe-distancing measures have led to new consumer behaviours and preferences, accelerating the shift towards digital-first experiences — particularly for payments and commerce.
As a result we have witnessed a remarkable transition to digital shopping and purchasing habits in the region, as shown by the findings in the seventh edition of our annual Visa Consumer Payment Attitudes study. The report provides key consumer insights based on the latest trends in payments, changing moments of commerce, and smarter consumer journeys powered by technology and innovation. Overall, in Southeast Asia, the pandemic has given rise to new habits that power consumers’ increasingly digital lifestyles. Cashless payments continue to gain traction across the region, with 85 per cent of consumers embracing a multitude of digital payment methods.
Tareq Muhmood
Group Country Manager,
!
Regional Southeast Asia
In markets where cashless payments are already prevalent, consumers believe COVID-19 has accelerated the time it will take for their country to become a cashless society by at least three to five years. The pandemic has also resulted in more than half of Southeast Asian consumers preferring digital payments (54%). With the emergence of new payment experiences across the region, digital payments are more accessible than ever, and consumers are likely to continue seeking out more innovative ways to pay.
We have also seen the lines between face-to-face and eCommerce blurring, as many brands embrace omnichannel commerce and aim to provide consumers with seamless shopping journeys across a multitude of channels. Digital services are increasingly being integrated into physical stores, from app-powered loyalty programs to smart checkouts. Simultaneously, more offline brands are going digital, launching stores on large online marketplaces and exploring social commerce integration. The future of commerce is geared towards a seamless and holistic ecosystem of services and touchpoints, all of which will redefine the retail and payments experience.
Southeast Asia has also seen the continued rise of eCommerce. The pandemic has resulted in many consumers in the region shopping online for the first time via websites or apps (43%) and through social media channels (35%). Other new shopping habits due to COVID-19 include shopping at big marketplaces online (52%), purchasing from home-based businesses (51%) and purchasing from local businesses (48%). As more consumers turn to their smartphones and computers for faster and more convenient retail experiences across a wider number of categories, eCommerce is poised for further growth during the pandemic and beyond.
In response to changing consumer preferences and business needs, our ever-expanding payments ecosystem is poised for continued growth. The rise of fintechs has led to the emergence of new digital experiences, while traditional financial institutions continue to enhance their digital offerings. The rapid shift towards eCommerce and digital payments will continue to drive The Fourth Payment Revolution — where emerging technologies are set to transform user experiences as digital-first becomes the norm. Ultimately, the digital experiences that will excel are those that add value to consumers’ daily lives and business operations — innovation driven by necessity.
As the global leader in digital payments and a key ecosystem player, Visa is committed to driving the fintech revolution to enable the movement of money anywhere in the world, for everyone. We will continue to work with our partners to create innovative solutions that enhance the digital payments experience, and make these new experiences accessible to all through our global network of networks.
While we look towards recovery from the pandemic, we hope that this report will provide valuable insights to the industry as we continue adapting to a digital-first world, powering lifestyles with intuitive, secure and seamless commerce experiences in the Fourth Payment Revolution and beyond.
2
POWERING DIGITAL LIFESTYLES WITH CASHLESS PAYMENTS
CASHLESS PAYMENTS CONTINUE GAINING TRACTION IN SOUTHEAST ASIA
In recent years, technology has reimagined the adoption of payments and commerce; a variety of innovations now power the increasingly digital lifestyles of consumers. Across Southeast Asia, 85 per cent of consumers embrace a multitude of cashless payment methods — cards, contactless card and mobile payments, e-wallets and QR payments.
Cash remains widely used by consumers in this region, although less than half of consumers in Southeast Asia (45%) deem cash as their most preferred payment method. Preference for cash is led by Myanmar (91%) and Cambodia (89%), and is lowest in Singapore (15%), Malaysia (23%) and Indonesia (28%). Cashless payments continue to gain traction, and 10 per cent of consumers claim not to use cash at all. Currently, Indonesia (20%), Singapore (18%) and Cambodia (14%) are at the forefront of this trend.
63% USE CONTACTLESS PAYMENTS
46% USE CARD PAYMENTS
In Southeast Asia, the rising adoption of contactless payments (63%) and card payments (46%) is driving the shift towards cashless payment experiences. Among non-cash users in the region, over 1 in 4 (26%) are users of contactless payments, including contactless cards and mobile contactless. Non-cash users have also turned to online card payments (25%) and online wallets (23%). Other factors driving the shift towards cashless payments include the increase in digital payments acceptance by merchants (41%), as well as the perceived safety of cashless transactions (40%).
FACTORS DRIVING PREFERENCE FOR CASHLESS PAYMENTS
RISE OF eCOMMERCE
INCREASED ACCEPTANCE BY MERCHANTS
RISK OF CONTACT INFECTION
Nearly two-thirds of consumers in Southeast Asia (64%) have attempted to go cashless, particularly consumers in Vietnam (84%), Thailand (82%) and the Philippines (79%). Consumers who tried to go cashless managed to do so for an average of more than a week (10 days), with consumers in the Philippines nearing two weeks (12 days). Consumers in Vietnam and Malaysia (both 10.3 days) were also largely successful in their attempts to go cashless. With the growth of digital payment experiences, Southeast Asia's transition to a cashless society is gaining momentum.
CARD ONLINE MOBILE CONTACTLESS
AVERAGE NUMBER OF DAYS GOING CASHLESS
5
COVID-19 HAS ACCELERATED THE TRANSITION TOWARDS CASHLESS
Southeast Asia’s transition towards cashless has been accelerated by the global pandemic. In markets where cashless adoption had a head start, COVID-19 accelerated the transition by at least three to five years. Malaysia, Singapore and the Philippines are at the forefront of this trend. In light of COVID-19, consumers in these countries have brought forward their expectations of a truly cashless society by at least four years.
THE TRANSITION TOWARDS A CASHLESS SOCIETY ACCELERATED BY THE PANDEMIC
The pandemic has also resulted in more than half of Southeast Asian consumers preferring digital payments (54%). More than two in five Southeast Asian consumers (46%) also carry less cash in their wallets compared to before the pandemic, particularly those in Indonesia (60%), Vietnam (56%) and the Philippines (53%). Over half of consumers in Southeast Asia (52%) also cited having fewer opportunities to pay with cash compared to before the pandemic — this is particularly evident in countries that faced movement order restrictions and nationwide lockdowns, such as the Philippines (68%), Indonesia (64%) and Malaysia (59%). Health and safety concerns (43%) have also led to greater preference for cashless payments among Southeast Asian consumers.
LESS CASH IN WALLET
TO PAY IN CASH A CASHLESS SOCIETY
FEWER OPPORTUNITIES TO PAY IN CASH
Categories that are expected to go fully cashless in the future include essential categories such as bill payments (64%) and supermarket purchases (59%). This is likely due to their routine or recurring nature. Overseas travel is the third category that consumers would most likely go fully cashless (56%), possibly due to the convenience of being able to make pre-payments online.
CATEGORIES EXPECTED TO BE CASHLESS IN FUTURE
Categories where convenience is prioritized — including taxis and ridesharing companies (52%), convenience stores (47%) and public transport (47%) — have also seen greater usage of digital payments.
64% BILL PAYMENTS
52% TAXIS & RIDESHARING
59% SUPERMARKET PURCHASES
47% CONVENIENCE STORES
56% OVERSEAS TRAVELS
47% PUBLIC TRANSPORT
CONSUMERS FACE AN INCREASINGLY FRAGMENTED PAYMENTS LANDSCAPE
With a number of digital payment methods gaining traction across Southeast Asia, consumers now have an abundance of choice. There are more ways to transact and more places where commerce can happen.
The payment preferences of Southeast Asian consumers are diversifying as digital payment experiences become more fragmented. For instance, contactless cards are most preferred in Singapore (31%), likely due to widespread acceptance. In contrast, online wallets lead the way in Indonesia (24%) due to a multitude of e-wallet players.
MOST PREFERED PAYMENT METHOD
Contactless cards are fairly popular in Southeast Asia. More than four in five Southeast Asian consumers (82%) are aware of this payment method, while nearly two in five consumers (38%) use contactless cards. Popular usage is led by Singapore (96% awareness, 75% usage), Malaysia (95% awareness, 65% usage) and Thailand (89% awareness, 41% usage). In addition, among users of contactless card payments, nearly four in five (77%) are using this payment method once a week or more. High usage is most evident in countries such as Singapore (90%), Malaysia (80%) and Thailand (77%).
Despite widespread use in certain markets, there is still significant room to grow contactless card usage in several markets across the region. Nearly four in five non-users of contactless cards (74%) are interested in adopting this payment method, notably non-users in the Philippines (88%), Vietnam (87%) and Thailand (85%). The convenience of not having to carry cash (67%) is likely to drive greater usage of contactless cards, along with physical safety (56%), faster transactions (54%) and greater ease of use (54%).
USAGE OF CONTACTLESS CARDS
KEY DRIVERS OF CONTACTLESS CARD USAGE
NO NEED TO CARRY CASH
SAFE FROM INFECTION
Nearly nine in 10 Southeast Asian consumers are aware of mobile contactless payments, but only two in five (43%) use this payment method. Popular use of mobile contactless payments is most evident in Thailand (92% awareness, 45% usage), Singapore (91% awareness, 45% usage) and Vietnam (88% awareness, 45% usage). Among users of mobile contactless payments, nearly four in five (76%) used this payment method once a week or more, especially in Singapore (81%), Thailand (76%) and Vietnam (76%).
With seven in 10 non-mobile contactless users in Southeast Asia being interested in adopting this mode of payment, particularly in Thailand (85%) and Vietnam (84%), there is an opportunity to grow usage in the region. The convenience from not having to carry both cash (61%) and cards (51%) is likely to encourage greater adoption of this payment method, as well as physical safety (55%) for hygiene reasons.
MOBILE CONTACTLESS PAYMENTS
KEY DRIVERS OF MOBILE CONTACTLESS PAYMENTS
NO NEED TO CARRY CASH
With the prevalence and salience of QR codes used beyond payment experiences, QR payments are also steadily gaining momentum across Southeast Asia. Consumers in Southeast Asia are familiar with using QR codes to scan or log-in to applications to get information on products or directions. QR codes are also particularly widespread in countries such as Singapore, where they are used for restaurant menus and contact tracing (SafeEntry check-ins). Despite high awareness of QR code payments among Southeast Asian consumers (87%), only one-third of consumers (34%) use this payment method. High usage is seen in Malaysia (93% awareness, 50% usage), Thailand (94% awareness, 42% usage) and Vietnam (93% awareness, 40% usage).
Nonetheless, there are opportunities in certain markets to grow the use of QR code payments. More than two-thirds of non-users in Southeast Asia are interested in using QR code payments, particularly non-users in Thailand (83%), Vietnam (83%) and the Philippines (82%). Usage is likely to continue growing, especially with the rise of more e-wallet players in the region and the use of QR code technology by national payment systems such as Singapore’s PayNow and Thailand’s PromptPay. Key factors driving the adoption of QR code payments are similar to that of mobile contactless payments, namely the convenience of not having to carry cash (65%) and cards (57%), as well as physical safety (55%).
QR PAYMENTS USAGE
KEY DRIVERS OF QR PAYMENTS
NO NEED TO CARRY CASH
NO NEED TO CARRY CARDS
Although more consumers use cards in Southeast Asia (72%) compared to e-wallets (60%), e-wallets are preferred (61%) over card payments especially in some markets (39%). Preference for e-wallets is driven by Indonesia (78%), Vietnam (76%) and Myanmar, whereas preference for cards is led by Singapore (70%) and Thailand (49%).
E-wallets are preferred due to the speed of transactions (67%), convenience (66%), and physical safety of consumers (50%), even though cards are perceived to be more widely accepted (44%). Nevertheless, significant dual usage exists in the region, driven by online payments. Nearly three in five consumers in Southeast Asia (56%) currently use both e-wallets and cards when making payments. Consumers’ preference for e-wallets may drive the payment method’s future growth and usage, especially if consumers perceive them to be more widely accepted.
USAGE OF E-WALLET AND CARD
E-WALLET 60% OVERALL
CARD 72% OVERALL
THE DIGITAL FUTURE FOR PAYMENTS AND COMMERCE
THE PANDEMIC HAS GIVEN RISE TO NEW CONSUMER HABITS
Consumers have developed a variety of new habits due to COVID-19, many of which are expected to stay. These habits were only present for seven per cent of consumers in Southeast Asia before the pandemic began.
The future for payments and commerce is a digital one, with the pandemic paving the way for both digital payments and new online shopping habits for consumers in the region. With the continued rise of eCommerce, more consumers are shopping at big marketplaces online (52%), in addition to purchasing from home-based businesses (51%) and local businesses (48%).
The pandemic has also resulted in many Southeast Asian consumers shopping online for the first time via websites or apps (43%) and through social media channels (35%). Online shopping has boomed particularly in Thailand, with nearly two-thirds of Thai consumers (65%) shopping online for the first time via apps or websites. Over half of consumers in Indonesia (56%) and the Philippines (52%) are also first-time online shoppers. Shopping via social media has also seen rising popularity in the Philippines (45%), Thailand (44%) and Vietnam (44%), with nearly half of consumers in each market shopping online via social media channels for the first time.
PAYMENT AND SHOPPING BEHAVIOURS
54% PREFER CASHLESS PAYMENTS
52% SHOP AT BIG MARKETPLACES ONLINE
51% SHOP FROM HOME-BASED BUSINESSES
48% SHOP FROM LOCAL BUSINESSES
SHOPPING ONLINE FOR THE FIRST TIME
65% ONLINE SHOPPING THROUGH WEBSITES OR APPS
56% ONLINE SHOPPING THROUGH SOCIAL MEDIA CHANNELS
45% 44%
THE GROWTH OF ECOMMERCE IN SOUTHEAST ASIA
Nationwide lockdowns and movement controls in a bid to curb the spread of the virus have accelerated the growth of eCommerce in Southeast Asia. Seventy-two per cent of Southeast Asian consumers shopped more frequently online, via mobile apps or websites, while more than two in five (44%) shopped less frequently in person at physical outlets. Over three in five consumers in the region (62%) did their shopping more frequently by ordering over the phone and having their purchases delivered directly to their homes, while more than half (56%) shopped more frequently via social media channels.
IMPACT OF PANDEMIC ON SHOPPING CHANNELS
With many consumers turning to eCommerce, big marketplaces have seen the largest growth during the pandemic. More than two in five Southeast Asian consumers shop more frequently at big marketplaces online (44%). At the same time, consumers are also more likely to support home-based businesses, with two in five (40%) indicating that they purchase more frequently from home-based businesses. Some consumers are also making the effort to shop local, with 29 per cent of consumers purchasing more frequently from local businesses.
SHOPPING ONLINE THROUGH WEBSITES / APPS
SHOPPING ONLINE THROUGH SOCIAL MEDIA CHANNELS
SHOPPING AT PHYSICAL STORES
MORE SOUTHEAST ASIAN CONSUMERS TURN TO HOME DELIVERY
USAGE OF HOME DELIVERY
AVERAGE NUMBER OF HOME DELIVERIES
PRE-COVID 3.5 TIMES CURRENTLY 6.8 TIMES
The pandemic has also led to home delivery becoming widespread in Southeast Asia. Consumers were most likely to opt for home delivery (6.8 times on average out of 10 opportunities) currently as compared to before COVID (3.5 times on average out of 10 opportunities). Over four in five consumers in Southeast Asia (83%) use home delivery, of which 32 per cent are new users.
PAYMENT METHODS USED
ONLINE PAYMENT PRE-DELIVERY
CASH ON DELIVERY
ONLINE PAYMENT POST-DELIVERY
PAYMENT BY CARD ON DELIVERY
AFFECTED CATEGORIES LIKELY TO SEE HIGHER SPEND POST-PANDEMIC
In Southeast Asia, the pandemic has also affected consumer spend, with consumers prioritizing spend for essential items — from groceries and personal care items to home office equipment and small technology items that help them work better from home.
THOUGH DOMESTIC AND INTERNATIONAL TRAVEL SAW A SIGNIFICANT DECREASE IN SPEND DUE TO THE PANDEMIC, IT’S WHAT CONSUMERS ARE LOOKING FORWARD TO SPENDING ON THE MOST POST-COVID.
Southeast Asian consumers also spent more on digital services such as content subscription services and gaming subscription services during the pandemic, likely due to more people staying home.
In contrast, Southeast Asian consumers decreased spending on international travel, out-of-home entertainment, domestic travel and dining during the pandemic. However, these categories are incidentally the ones that consumers are most looking forward to spending on after the pandemic ends.
DECREASE IN SPEND
CATEGORY SPEND DURING COVID
THE MOBILE REVOLUTION IN OUR EXPANDING PAYMENTS ECOSYSTEM
DIGITAL BANKS SET TO TAKE THE REGION BY STORM
Southeast Asia’s banking landscape is poised for change, with favourable regulatory policies set to encourage digital challenger banks to enter the market. Singapore, for example, was the first in the region to issue digital banking licenses to innovative non-financial firms and conglomerates. Similarly, countries such as Malaysia and the Philippines have started to offer their own implementations of digital banking licenses, as other forms of digital banking models — including acquisitions of smaller regional banks by technology companies — are also looking to drive the digital banking ecosystem in the region.
In Singapore, for example, the Monetary Authority of Singapore (MAS) awarded two digital full bank licenses and two digital wholesale bank licenses to several non-financial institutions to drive greater competition and innovation in the banking sector. For the digital full bank license, awardees included a consortium comprising of Grab Holding Inc. and Singapore Telecommunications Ltd, as well as New York Stock Exchange-listed Sea Ltd. On the other hand, Chinese technology company Ant Group Co. Ltd. won the digital wholesale bank license to serve SMBs and other non-retail segments.
Two-thirds of Southeast Asian consumers (66%) are aware of digital banks, and many are excited about this new way to bank. More than two in three Southeast Asian consumers (67%) have shown keen interest in adopting digital banking services. Consumers in the region are lured by the prospect of saving time from not having to wait at physical bank branches (58%), having a faster and more convenient way to bank (58%), and being able to bank at any time of the day (57%).
INTEREST IN DIGITAL BANKING
KEY DRIVERS OF INTEREST
58% DON’T HAVE TO SPEND TIME WAITING IN LINE
58% FASTER AND MORE CONVENIENT
57% ABLE TO BANK AT ANY TIME OF THE DAY
53% INNOVATIVE / MODERN WAY TO BANK
Despite the rise of digital banking, the barriers to acceptance include fears of unauthorized or fraudulent transactions (39%), the risk of bank accounts getting hacked (38%), preference for human interaction (29%), difficulty in setup (27%), and concerns about additional charges (27%).
INTEREST IN TYPES OF PROVIDERS
TRADITIONAL BANK
WELL-KNOWN BRAND THAT STARTS OFFERING BANKING SERVICES
FINANCIAL SERVICES BRAND
NEW START-UP OFFERING DIGITAL BANKING SERVICES
SERVICES DESIRED FROM A DIGITAL BANK
TRANSFER MONEY TO PEERS
PAYING BILLS
DEPOSITS & WITHDRAWALS
MOBILE PAYMENTS DRIVEN BY THE RISE OF SUPER APPS
Eighty-four per cent of consumers in Southeast Asia prefer the convenience of using one app on their phones to conduct similar transactions. Over half of consumers prefer having one mobile super app to conduct all their transactions. The growing preference for mobile payments via super apps across the region has led to a variety of apps rising to the top in their respective markets.
PREFERED MOBILE APP USAGE
TOP SECURITY CONCERNS
INSTALMENT PAYMENTS HAVE AN OPPORTUNITY TO GROW
In Southeast Asia, there is strong awareness for instalment payments (90%), as this payment solution has been introduced as an option to many consumers (72%) both face-to-face and online. Instalment payments are particularly well-known in the Philippines (95%), Indonesia (95%) and Thailand (92%). They are frequently offered to consumers either before purchase while browsing (51%) or during checkout (32%).
Despite strong awareness for instalment payments, over a quarter of Southeast Asian consumers (28%) have used it once or twice in the past two years, while less than a fifth (16%) have used it more than three times. Usage of instalment payments in the past two years is led by the Philippines (59%), Thailand (56%) and Indonesia (54%). Low usage of instalment payments can be attributed to Southeast Asian consumers having enough spending power to pay their purchases in full (52%). High interest rates (49%) and the fear of spending beyond their means (36%) are other factors preventing greater adoption of this payment method.
BARRIERS TO INTEREST
NUMBERLESS CARDS AS A SAFER WAY TO PAY
Numberless cards is a fairly new concept in Southeast Asia, with moderate awareness levels among consumers in the region (45%). However, this payment method is well known by consumers in Indonesia (64%), Vietnam (62%) and Thailand (59%). Southeast Asian consumers are receptive to numberless cards with three in five showing interest (60%), led by consumers in Thailand (78%), Vietnam (77%) and the Philippines (71%).
KEY DRIVERS OF INTEREST
LIKE THE IDEA OF THE CARD NUMBER BEING UNKNOWN
INNOVATIVE / MODERN WAY TO PAY
SECURITY AND REWARDS DRIVE INTEREST AND ADOPTION
Although security and convenience are both key drivers of adoption for digital payment solutions, Southeast Asian consumers generally prioritize security over convenience. Nearly two-thirds of Southeast Asian consumers (65%) believe that security and convenience do not work hand-in-hand and believe that a trade-off is required. Under the assumption that the two are mutually exclusive features, half of the consumers in Southeast Asia (50%) would lean towards a secure solution over a convenient solution (43%).
24% MAXIMISER
19% SCEPTIC REJECTOR
47% ACCUMULATING MILES OR REWARD POINTS
Consumers in Southeast Asia appreciate simpler means of earning rewards, such as by accumulating points (47%) or by using certain payment methods (46%). They are less motivated by rewards that are earned via lucky invoices/bills/queue numbers while playing a game (37%), or earned via purchases within certain hours or on a certain day (37%).
INTEREST IN PURCHASE INCENTIVES
REWARD POINTS
INTEGRATING COMMERCE INTO SOCIAL MEDIA
Social media platforms are integrating payment systems into their websites and applications, allowing users to purchase directly from brands. As Southeast Asians spend more time on social media, this has led to an increased awareness of social commerce integration in markets such as Malaysia (60%), Indonesia (78%), Vietnam (77%), the Philippines (69%) and Thailand (78%).
INTEREST IN SOCIAL MEDIA COMMERCE INTEGRATION
Despite the region’s interest in adopting social commerce integrations (56%), the safety of transactions made via social media platforms (61%) is a key concern among consumers for participating in social commerce. However, interest in wanting to keep up with the latest technology and trends (44%), and respondents spending much of their time on these platforms (54%), provide significant potential to grow usage for social commerce.
SMART CHECKOUT AS A SEAMLESS WAY TO SHOP
Smart checkout is a relatively new experience in Southeast Asia, but many consumers are aware of this new way to shop. Smart checkout allows consumers to easily add their purchases to a digital basket by scanning products with their mobile phones. This allows consumers to easily pay for their purchases upon leaving a store without the need to queue at physical checkout counters, making shopping a seamless part of their everyday lives.
More than two in three consumers in Southeast Asia (67%) are aware of smart checkout services, with the service being well-known in Indonesia (75%), Vietnam (74%) and Thailand (73%). Interest among consumers in the region is high (67%), led by consumers in Thailand (82%), Vietnam (79%), Indonesia (76%) and the Philippines (76%).
KEY DRIVERS OF INTEREST
HELPFUL IN BUDGETING AS I WILL KNOW THE BILL BEFORE PAYING
ABOUT THE REPORT
The annual Visa Consumer Payment Attitudes Survey was conducted to understand the behaviours of consumers and identify areas where we can drive greater adoption of digital payments. With COVID-19 disrupting economies around the globe, the study explores how the pandemic has altered lives and payment behaviours, in addition to what we can expect in a post-pandemic world.