# Visa Analytics Platform Powerful payments intelligence for better decision-making. ## Gain competitive edge with payments data and analytics Visa Analytics Platform is a web-based, self-service analytics solution that puts payments data and insights at your fingertips. Our powerful peer benchmarking,¹ easy-to-understand dashboards, and customizable reports empower users across your organization to gain actionable payments intelligence — helping you make faster, more informed business decisions. ### Fast access to payments insights Visa Analytics Platform provides detailed payments data to help meet your needs — enabling you to get granular, faster, and get actionable insights with less effort. ### Powerful peer benchmarking¹ Visa Analytics Platform provides powerful business intelligence through detailed, anonymized peer benchmarks¹ – empowering you to quickly find opportunities to help improve performance and become top-of-wallet. ### Easy-to-use Easy-to-understand dashboards with pre-built visualizations make key performance insights accessible to users — even for non-analytics experts. This helps you to make data-driven decisions more quickly, while reducing operational burden on your analytics department. * * * ## Enhance analytics for every level of user ### Executives Assess business performance at a glance. New dashboards make it easy for you to gain key portfolio and peer insights — helping you identify potential growth opportunities faster and guide your business with more confidence. ### Managers Accelerate your ability to deliver actionable insights and reports with intuitive workflows and pre-built visualizations — empowering your team to make data-driven decisions. ### Data Analysts Get access to customizable reports with rich payments data to dive deeper and help answer detailed follow-up questions with less effort. * * * ## Transform your business with data-driven decisions Cardholder behavior Portfolio performance Reduce fraud Merchant performance Manage risk Cardholder behavior Portfolio performance Reduce fraud Merchant performance Manage risk ### Better understand cardholder behavior Analyze your cardholder engagement to increase card usage and loyalty. - Drive early card activation and retention - Track spending patterns across market segments, merchants, and geography - Analyze spend behavior across digital and physical channels \*The data on this page are used for illustration only and do not reflect actual Visa data. [Download cardholder behavior use case](https://myanmar.visa.com/content/dam/VCOM/regional/na/us/partner-with-us/documents/vap-cardholder-behavior.pdf) ### Assess portfolio performance Analyze your portfolio performance to help identify revenue drivers. - Identify portfolio growth rate drivers - Better understand portfolio performance across market segments, merchants, channels, and geography - Better monitor interchange amount and performance \*The data on this page are used for illustration only and do not reflect actual Visa data. [Download portfolio performance use case](https://myanmar.visa.com/content/dam/VCOM/regional/na/us/partner-with-us/documents/vap-portfolio-performance.pdf) ### Reduce fraud Review fraud volumes and reasons to help mitigate fraud-related losses. - Identify potential high-risk market segments, merchants, geography, channels, and payment methods - Better track fraudulent cards, cardholders, and transactions - Enhance identification of prevalent fraud types \*The data on this page are used for illustration only and do not reflect actual Visa data. [Download reduce fraud use case](https://myanmar.visa.com/content/dam/VCOM/regional/na/us/partner-with-us/documents/vap-reduce-fraud.pdf) ### Better understand merchant performance Get merchant performance insights to help inform spend growth strategy. - Identify merchants driving spend and those that are trending downwards - Better track spend behavior by market segment, channels, and payment methods \*The data on this page are used for illustration only and do not reflect actual Visa data. [Download merchant performance use case](https://myanmar.visa.com/content/dam/VCOM/regional/na/us/partner-with-us/documents/vap-merchant-performance.pdf) ### Manage risk Streamline operations to help lower costs and deliver better customer experience. - Better understand the approval rate and performance vs peers - Identify decline rate and top decline reason codes - Analyze disputes rate by market segments and reason codes \*The data on this page are used for illustration only and do not reflect actual Visa data. [Download manage risk use case](https://myanmar.visa.com/content/dam/VCOM/regional/na/us/partner-with-us/documents/vap-manage-risk.pdf) * * * ## Financial institutions across the globe use Visa Analytics Platform ### Luminor Bank improves authorizations with Visa Analytics Platform "Visa Analytics Platform provides significant support for data-driven decisions, optimizing our time and resources to increase efficiency.” – **Grigori Ilkevitš**, Head of Daily Banking Products, Luminor Bank [Download Luminor case study](https://myanmar.visa.com/content/dam/VCOM/regional/na/us/partner-with-us/documents/luminor-case-study.pdf) ### Advancial increased card use and spend with Visa Analytics Platform “We can slice and dice our data to uncover opportunities. It has been very beneficial for us.” – **Stephanie Simmons**, Director of Marketing Analytics, Advancial Federal Credit Union [Read Advancial case study](https://myanmar.visa.com/content/dam/VCOM/regional/na/us/partner-with-us/documents/advantial-case-study.pdf) ### Nationwide uses Visa Analytics Platform to drive PSD2 SCA compliance “The easy-to-use dashboards help us tell complex data stories to non-technical audiences.” – **Robert Pearson**, Payments Service Management Analyst, Nationwide Building Society [Read Nationwide case study](https://myanmar.visa.com/content/dam/VCOM/regional/na/us/partner-with-us/documents/nationwide-case-study.pdf) ## See what Visa Analytics Platform can do for you [Contact our team](mailto:VisaAnalyticsPlatform@visa.com) - ¹ All benchmarks are based on competitive peer set. - The data on this page are used for illustration only and do not reflect actual Visa data.