Visa Global Privacy Notice | Visa
Visa Global Privacy Notice
Effective date: February 13, 2026
This Global Privacy Notice explains how Visa and its Affiliates¹ collect, use, and share Personal Information when you use our, or our clients’, products, services, offers, and promotions.
As a global payments technology company, Visa fulfills many roles. When we act on behalf of our Visa clients, we only collect, use, and share Personal Information as authorized by our contracts with our clients. If you have questions about how these companies handle your Personal Information, or wish to exercise your rights, please contact them directly. For example, if you have questions about your Visa card transactions, please contact the institution that issued your card for more information.
Where Visa acts as a controller under applicable laws and collects information directly from an individual, the controller is the Visa entity listed on the terms and conditions you sign when enrolling in a Visa service, product, or offer. Some Visa companies and services have different privacy notices that are provided when you use them. We also have supplemental privacy notices that provide additional information as required by law.
You can learn more and exercise your privacy choices under relevant laws at our Privacy Rights Portal.
¹ Visa’s Affiliates are companies that are directly or indirectly controlled by Visa U.S.A. Inc. or its parent company Visa Inc. through ownership—for example, Visa International Service Association, Visa Worldwide Pte. Limited, Visa Canada Corporation, Visa International Servicios de Pago España, S.R.L., Visa Europe Limited, Visa do Brasil Empreendimentos Ltda, CardinalCommerce Corporation, CyberSource Corporation, and Verifi, Inc.
Personal Information
“Personal Information” refers to information that (alone or when used in combination with other information) is capable of being associated with or could reasonably be associated with an individual. Personal Information, sometimes referred to as “personal data”, may also have specific meanings under different privacy laws. The Personal Information we collect varies depending on our relationship and interactions with you.
Categories of Personal Information
Depending on our relationship and interactions with you, the categories of Personal Information we collect may include:
- Contact Information – Includes your name, username, mailing address, email address, telephone number, mobile number, emergency contact information, and social media profile names, along with other personal identifiers.
- Transaction and Financial Information – Includes card information, such as:
- Your 16-digit payment card number, an associated payment account reference (PAR) token, and expiration date.
- Transaction details like date, time, location, and merchant information.
- Relationship Information – Information about shopping and payment preferences, like demographic data, propensity scores, and data from social media profiles.
- Interaction Information – Information about your interactions with Visa, including data from promotions, card benefits, customer service contact, visitor logs, and event attendance.
- Biometric Identifiers – Such as facial recognition data and fingerprints.
- Business Customer Data – Includes role within the company and authorization to use services.
- Inferred and Derived Information – Data derived from analysis of relationships and transactions for marketing or security purposes.
- Online and Technical Information – Information regarding interactions with our platforms, including IP addresses and device identifiers.
- Audio and Visual Information – Information from your interactions involving photographs, video images, and call recordings.
- Government Issued Identification Numbers – Such as social security number and passport number.
- Geolocation Information – Precise location information from mobile devices when opted in.
- Professional and Employment Information – Information about job applications and employee qualifications.
- Compliance Data – Records for legal compliance and data subject rights requests.
Some of the Personal Information in these categories may be considered sensitive Personal Information in some jurisdictions.
Sources of Personal Information
We may collect Personal Information about you from various sources, depending on our relationship and interaction with you. These may include:
- Your financial institutions, payment card issuers, and merchants when using Visa products.
- You, such as when enrolling in programs or providing survey responses.
- Your devices when interacting with our platforms or applications.
- Third parties, including data aggregators and social media companies.
Why We Collect Personal Information and How We Use It
Purpose for Collecting and Sharing
Operate Visa’s electronic payments networks, including transactions and fraud prevention.
- Contact Information
- Transaction and Financial Information
- Relationship Information
- Interaction Information
- Biometric Identifiers
- Business Customer Data
- Inferred and Derived Information
- Online and Technical Information
- Audio and Visual Information
- Government Issued Identification Numbers
- Geolocation Information
- Compliance Data
Legal Basis for Processing
- To fulfill contracts and comply with laws applicable worldwide.
- For legitimate interests related to security, business management, and customer relationships.
Categories of Third Parties and Our Disclosure of Personal Information
We may disclose your Personal Information to:
- Our Affiliates; and service providers for service provision.
- Financial institutions and payment processors for enabling payments.
- Third-party advertising partners for online advertising programs.
- Government agencies and recruiters for Professional and Employment Information.
Click to Pay
In certain countries, Visa enables online checkout with Click to Pay, provided by Visa or your Issuer.
Online Privacy
When using our website, we may collect information through automated means using cookies and similar technologies. Our Cookie Notice provides more information on this.
Your Privacy Rights
We respect your rights to access, correct and delete your information as per applicable laws. If you have an online account with Visa, you can manage your information directly.
International Transfers
Visa may transfer your Personal Information between countries and will ensure protection as described in privacy notices.
Information Security and Data Retention
We use safeguards to protect your Personal Information and retain it as permitted by law.
Changes to this Privacy Notice
We may update this notice and will notify you of material changes.
How to Contact the Visa Privacy Office
For assistance, please reach out via the Privacy Rights Portal or contact us at privacy@visa.com.
Children's Data
Visa’s platforms are not directed to children, and we collect information from children only as permitted by law.