Click to Pay transforms the online checkout

Click to Pay ‍‍ is a tokenized solution that helps turn online shopping into an effortless experience, creating the new standard in online checkout.¹

Speed up online checkout

As an issuer, you can benefit from a streamlined online checkout experience.

Stay top of wallet

Improve the customer’s payment experience and help stay top of wallet.

Strengthen relationships

Retain brand value through issuer activation and lifecycle management.

Manage costs

Stay ahead of the proliferation of digital wallets and buttons in the checkout experience.

Customers are already embracing Click to Pay

Growth 128 % Year-over-year growth in tokenized Click to Pay transactions from Q3 FY23 to Q3 FY24²

Perception 89 % of customers perceived Click to Pay as good, if not better, than other digital payment methods³

Like contactless, but online

Click to Pay can work with your brand, making it easy to enroll and communicate new card-level features to cardholders.

CARD FEATURE OFFERED Issuer enables Click to Pay

Offer Click to Pay as a standard card-level feature, adding convenience for your customers.

CARD FEATURE ADOPTED Issuer offers new feature to cardholders

As an issuer, alert customers about Click to Pay, a new card feature made available with the ability to learn more.

CARD FEATURE IN ACTION Customer sees their cards

Get customers to their participating cards quickly to speed up their online checkout and help complete their purchase.

Lloyds leads the way with Click to Pay

The number one issuer in Europe with 20 million active users launched Click to Pay to increase card utility and demonstrate greater speed, security and choice for online checkout.

“Click to Pay is a win-win. It enables an innovative, secure and consistent checkout experience.”

— Lloyds Banking Group

Answers for the rest of your questions

What is Click to Pay?

Click to Pay is the new standard in online checkout and is an easy, secure way to checkout online or in app. Click to Pay is an EMVCo global standard and is tokenized by design. It enables a safer, faster checkout by removing the need for consumers to manually enter card details.

Here’s how it works:

• Consumers look for the Click to Pay icon‍‍ during checkout
• Enter their email address
• Confirm their identity
• Choose the card to use
• Complete the purchase, that’s it!

What are the benefits of Click to Pay for financial institutions?

Click to Pay helps issuers with retaining and deepening cardholder relationships by providing cardholders with a safer, easier way to shop online while using cards from their trusted bank. Issuers can incorporate Click to Pay as a standard feature of their cards by automatically enrolling cardholders, making Click to Pay a ready-to-use feature of their card like contactless, but online.

Where can issuers go to enroll?

Issuers may contact their Visa representative or visit the Click to Pay page on Visa Online (VOL).

Start offering Click to Pay as a card-level feature today

Join the many other issuers that offer Click to Pay for their Visa cards.

1. EMV® is a registered trademark in the U.S. and other countries and an unregistered trademark elsewhere. The EMV trademark is owned by EMVCo, LLC.
2. 128% Year-Over-Year growth in tokenized Click to Pay transactions” is based on comparing FY23 Q3 to FY24 Q3 VisaNet, April 2023-June 2024.
3. IPSOS Consumer research 2023 UK and Spain sample.